A restaurant line of Maxim’s Group, m.a.x. concepts has been diversifying its portfolio of characteristic restaurants since 1998. m.a.x. concepts believes a perfect dining experience comprises of great food, pleasant ambience and attentive service; and they are indeed the fundamental of every m.a.x. concepts restaurant. The restaurants deliver distinctive cuisines with innovative ideas - Western, Japanese, Vietnamese, Thai and international cuisine. m.a.x. concepts has also brought internationally renowned restaurant chain Lawry’s the Prime Rib to Hong Kong.
Hong Kong Maxim’s Group
Founded in 1956, Hong Kong Maxim’s Group has grown into the largest catering company in Hong Kong, operating over 700 outlets, while serving more than 570,000 people every day. The Group offers a diversified service comprising Chinese, Asian and European restaurants, fast food outlets, cake shops, coffee shops, conveyor-belt sushi chain and institutional catering. Its signature Hong Kong Maxim’s Mooncakes has been the No. 1 Seller in Hong Kong since 1998 (Nielsen Hong Kong Mooncake Research Report). The Group has also expanded its business to Southern China - including cake shops, Chinese and Western restaurants and conveyor-belt sushi outlets, while having a Chinese restaurant in Shanghai. It also operates air catering services at 12 airports in China, including Beijing and Shanghai. www.maxims.com.hk